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Unfiltered Hustle from the Gulf Coast
Husband first. Building bars, fixing ACs, lifting weights, raising kids. Gulf Coast life — unfiltered.
Work With Me
Who is BrandoUnfiltered?
The Man Behind the Brand
I'm Brandon — husband, father, builder, and entrepreneur. From running HVAC crews at Daycool to opening bars on the water, my life is a mix of hard work, family, fitness, and the Gulf Coast lifestyle.
I document the wins, the grind, and the lessons — unfiltered. This is where authenticity meets ambition, where coastal roots fuel unstoppable drive.
Built on Gulf Coast Grit
The Gulf Coast isn't just where I live — it's who I am. This place teaches you to work hard, stay grounded, and never forget where you came from. Every business I've built, every relationship I've formed, every lesson I've learned comes from this foundation of coastal resilience.
From the humidity of HVAC work to the salt air of waterfront bars, this lifestyle shapes everything I do. It's about finding opportunity in every challenge and turning passion into profit.
The BrandoUnfiltered Empire
7 Businesses
From HVAC to hospitality, each venture builds on Gulf Coast values
18 Years
Started Daycool in 2007, never stopped building since
Unfiltered
Real stories, real struggles, real success — no corporate BS
Daycool Heating & Air
Since 2007
What started as a one-man operation has grown into the Gulf Coast's most trusted HVAC company. We handle everything from emergency repairs to complete system installations.
  • HVAC installation and service
  • Duct cleaning and sealing
  • Emergency repairs 24/7
  • Commercial and residential
QuickSplit by Daycool
Experience revolutionary cooling for Gulf Coast families with QuickSplit by Daycool. We offer fast, affordable mini-split installations, backed by Daycool's trusted quality and proven track record. Our process is designed for your convenience, delivering professional installation without the hassle.
Mini Splits, Major Speed
Next-Day Installation
Say goodbye to long waits! Most QuickSplit installations are completed within 4-6 hours, often scheduled for the very next day, so you can enjoy comfortable temperatures almost instantly.
Transparent Flat-Rate Pricing
No surprises, no hidden fees. Our upfront, flat-rate pricing starts at just $1,865 for 12,000 BTU systems. Get a clear quote without lengthy estimates.
Energy-Efficient & Zoned Control
Install energy-efficient mini-split systems that provide precise zoned climate control. Cool only the rooms you need, when you need them, saving you money on energy bills.
Streamlined & Professional
Our highly-trained technicians deliver professional, efficient service. We've streamlined the entire process from booking to installation, ensuring top-tier quality every step of the way.
QuickSplit proudly serves Mobile AL, Gulf Shores, Biloxi MS, and a 50-mile radius around Mobile Bay. Ready to experience superior comfort?
The Lagoon Daiquiri Bar & Grill
Waterfront Paradise
More than just a bar — The Lagoon is where Gulf Coast culture comes alive. Waterfront views, live music, legendary daiquiris, and the home base for our annual Gator Days festival.
Every sunset here tells a story. Every drink is crafted with care. Every night brings together locals and visitors who understand what makes this coast special.
Circle D Ranch & Bison Fitness
Circle D Ranch
Circle D Ranch embodies the untamed spirit of the American West, crafted for those who choose authenticity over conformity. This isn't just apparel — it's a declaration of independence from the ordinary, designed for individuals who understand that true freedom comes from hard work, integrity, and staying true to your roots. Every piece in the Circle D Ranch collection tells the story of resilience, adventure, and the pioneering spirit that built this country. From rugged workwear that stands up to the toughest conditions to lifestyle pieces that carry the ranch aesthetic into everyday life, each item is built to last and designed to inspire. The brand represents more than clothing — it's a mindset. It's for the builders, the dreamers, the ones who aren't afraid to get their hands dirty in pursuit of something greater. Whether you're working the land, building your business, or simply living life on your own terms, Circle D Ranch gear is your uniform for the journey. Explore the full collection at CircleDRanch.com and discover apparel that honors the past while embracing the future.
Bison Fitness
Bison Fitness represents the intersection of raw power and refined discipline. More than just fitness apparel and equipment, it's a lifestyle brand for those who understand that true strength comes from consistency, dedication, and the willingness to push beyond comfort zones. Built on the foundation that fitness is a journey, not a destination, Bison Fitness provides premium gear designed for serious athletes and weekend warriors alike. Every piece embodies the bison's legendary resilience — built to withstand the toughest workouts while maintaining comfort and style. The brand philosophy centers on authentic strength training, functional fitness, and the mental fortitude required to achieve lasting results. Whether you're deadlifting in the gym or conquering outdoor challenges, Bison Fitness gear is engineered to perform when it matters most. Visit BisonFitness.com to explore our complete collection of training apparel, accessories, and equipment designed for those who refuse to settle for average.
TrueCoast Rentals
Adventure and utility rentals that let you experience the Gulf Coast your way. Whether you're planning a family water day or need equipment for a big project, TrueCoast has you covered.
Paddleboards
Explore hidden coves and peaceful waters at your own pace
Circle Inflatable Boats
Perfect for groups who want to party on the water
RV Lot
Full hookup sites for extended Gulf Coast stays
Dump Trailers
Heavy-duty equipment rentals for serious projects
Day Ventures
Real Estate & Investment Projects
Strategic investments in Gulf Coast properties and development opportunities. We see potential where others see problems, and we turn vision into value.
From waterfront developments to commercial opportunities, Day Ventures focuses on projects that strengthen our community while generating solid returns for partners and investors.
The Unfiltered Philosophy
"Success isn't about putting on a show. It's about showing up, doing the work, and staying true to who you are — even when nobody's watching."
Every business I've built, every relationship I've formed, and every lesson I've learned comes back to this simple truth: authenticity wins. The Gulf Coast taught me that hard work beats hype every time.
Family First, Always
The Foundation of Everything
Being a husband and father isn't just part of my identity — it's the driving force behind everything I build. Every late night at the shop, every business decision, every risk I take is filtered through one question: How does this serve my family?
My kids watch how I work, how I treat people, how I handle both success and setbacks. That's the real legacy I'm building.
Gulf Coast Work Ethic
01
Start Before Dawn
While others are hitting snooze, we're already moving. The early hours set the tone for everything that follows.
02
Embrace the Heat
Gulf Coast summers don't stop for comfort. We work through the humidity because that's when the real money is made.
03
Finish What You Start
Half-done is worse than never started. Every project gets our complete attention until it's done right.
04
Help Your Neighbor
Coastal communities survive by looking out for each other. Business success means lifting others up too.
The Making of a Coastal Entrepreneur
1
2007 - The Beginning
Started Daycool with nothing but tools, a truck, and an unshakeable belief that quality work speaks louder than fancy marketing.
2
2015 - Expansion
Grew from solo operation to full crew, learning that building a team is harder than any technical skill.
3
2024 - Diversification
Launched QuickSplit and began exploring opportunities beyond HVAC, understanding that one income stream isn't enough.
4
2025 - The Lagoon Opens
Took the biggest risk yet, opening a waterfront bar that represents everything I love about coastal living.
5
2025 - Brand Integration
Launched BrandoUnfiltered as the hub connecting all ventures, showing how personal brand amplifies business success.
Fitness Fuels Everything
Strength Training for Life
The gym isn't just about physical strength — it's where mental toughness gets forged. Every early morning workout builds the discipline that carries through 14-hour work days.
When you can push through that last rep, you can push through anything. The barbell doesn't lie, and neither does business. Both reward consistency, punish shortcuts, and respect those who show up regardless of how they feel.
Social Media Strategy
TikTok
Quick glimpses into the daily grind — from HVAC installs to bar prep, showing the real work behind the businesses.
Instagram
Lifestyle content that blends family, fitness, and business moments with the stunning Gulf Coast backdrop.
Snapchat
Raw, unfiltered moments that don't make it to other platforms — the real behind-the-scenes content.
YouTube
Long-form content diving deep into business lessons, Gulf Coast life, and the stories worth telling in full.
The Numbers Don't Lie
18
Years in Business
Daycool's track record of reliability and growth
7
Active Ventures
Diversified portfolio spanning multiple industries
100K+
Social Reach
Combined followers across all platforms
24/7
Emergency Service
Always available when the Gulf Coast needs us
Coastal Lifestyle Brands
Circle D Ranch and Bison Fitness aren't just clothing companies — they're statements. Every piece represents the choice to embrace hard work over shortcuts, authenticity over image, and character over convenience.
Whether you're working a job site, hitting the gym, or just living your life, these brands remind you that strength comes from within and success is earned, not given.
The Lagoon Experience
The Lagoon isn't just another bar — it's a destination that captures the essence of Gulf Coast living. Every drink is crafted with care, every event is planned with passion, and every guest becomes part of our extended coastal family.
Equipment and Excellence
Professional Grade Tools
You can't deliver quality work with cheap tools. Every piece of equipment in our fleet is chosen for reliability, efficiency, and the ability to handle whatever the Gulf Coast weather throws at us.
From diagnostic equipment that finds problems others miss to installation tools that ensure perfect fits every time, we invest in what it takes to do the job right the first time.
Community Investment
Success means nothing if you don't give back to the community that built you. From sponsoring local sports teams to hosting charity events, we believe in investing where we live.
The Gulf Coast raised me, taught me work ethic, and continues to provide opportunities. Supporting local schools, helping families in need, and creating jobs for our neighbors isn't just good business — it's the right thing to do.
The QuickSplit Revolution
One Call
Simple consultation to understand your cooling needs
Quick Schedule
Fast turnaround times that work with your life
Professional Install
Expert installation with Daycool's proven quality standards
Cool Comfort
Immediate relief and long-term energy savings
Water Recreation Excellence
TrueCoast Adventures
The Gulf Coast offers incredible opportunities for water recreation, and TrueCoast Rentals makes sure you can experience them all. Our equipment is maintained to the highest standards because your safety and enjoyment are our priority.
  • Premium paddleboard rentals
  • Unique circular party boats
  • Full-service RV accommodations
  • Commercial-grade utility trailers
Real Estate Vision
Day Ventures identifies opportunities where others see obstacles. Our real estate and investment projects focus on properties that enhance the Gulf Coast lifestyle while providing solid returns for investors and partners.
We understand this market because we live it every day. From waterfront developments to commercial opportunities, we see the potential for growth that respects our coastal heritage while embracing modern opportunities.
The Unfiltered Mindset
Purpose Over Profit
Every business decision starts with how it serves our community and family goals
Relationships Over Revenue
Long-term partnerships built on trust and mutual benefit always win
Quality Over Quantity
Better to do fewer things excellently than many things poorly
Weather the Storms
Built for Resilience
Gulf Coast businesses face unique challenges — from hurricane season to extreme heat, from economic uncertainties to supply chain disruptions. But these challenges also create our competitive advantage.
We've learned to build systems that survive storms, teams that adapt quickly, and relationships that endure tough times. When others panic, we execute. When others retreat, we advance.
Festival Culture
Gator Days represents more than entertainment — it's a celebration of Gulf Coast culture, community, and the unfiltered spirit that defines us. Three days of music, food, contests, and pure fun that brings together locals and visitors who appreciate authentic experiences.
From local bands showcasing regional talent to eating contests that celebrate our competitive spirit, every element of Gator Days reflects the values that make our coastal community special.
Training the Next Generation
To ensure excellence in every service, Brandon launched the Daycool Training Academy (daycoolacademy.online). This comprehensive online training platform is dedicated to HVAC professionals, offering structured learning modules that meticulously cover technical skills, safety protocols, and customer service. Our accessible training model allows technicians to learn at their own pace, reflecting our unwavering commitment to raising industry standards across the Gulf Coast.
Technical Skills
Teaching proper installation techniques, safety protocols, and diagnostic methods that ensure quality work
Customer Service
Every interaction represents our brand — professionalism, courtesy, and genuine care for solving problems
Business Mindset
Understanding that we're not just fixing equipment — we're improving families' quality of life
Leadership Development
Growing team members who can eventually start their own successful ventures
Mobile-First Strategy
Digital Presence That Works
Gulf Coast customers live on their phones, and our digital strategy reflects that reality. From emergency service calls to social media engagement, everything we build is designed for mobile-first interaction.
Quick response times, easy navigation, and immediate access to the information people need most — whether that's scheduling service calls or checking out our latest content updates.
Signature Drinks & Atmosphere
The Lagoon's drink menu reflects our commitment to quality and creativity. Each signature daiquiri tells a story, whether it's a tropical escape or a toast to Gulf Coast traditions. Our bartenders aren't just mixing drinks — they're creating experiences that keep people coming back.
Brand Partnerships & Collaborations
Strategic partnerships multiply impact and create opportunities that benefit entire communities. From equipment suppliers who understand our quality standards to local businesses that share our values, collaboration drives growth.
We seek partners who complement our strengths, share our commitment to excellence, and understand that long-term success comes from mutual benefit rather than short-term gains.
Emergency Response Excellence
Rapid Response
24/7 availability when Gulf Coast families need us most
Fully Equipped
Mobile units stocked with common parts and professional tools
Expert Diagnosis
Quick identification and efficient repair of system issues
Quality Guaranteed
Every repair backed by our commitment to lasting solutions
Coastal Living Content
Authentic Storytelling
Every post, every video, every story shares the real experience of building businesses while living the Gulf Coast lifestyle. No staged photos or corporate messaging — just honest documentation of the journey.
From sunrise workouts to late-night business planning, from family moments to equipment failures, the content shows both the struggles and victories that define entrepreneurial life on the coast.
Seasonal Adaptation Strategies
1
Spring Preparation
System maintenance and upgrades before peak cooling season hits
2
Summer Peak
Maximum capacity operations with emergency response prioritization
3
Hurricane Season
Storm preparation services and rapid recovery support for affected areas
4
Winter Optimization
Heating system services and planning for next year's growth
Investment Philosophy
Day Ventures focuses on investments that strengthen communities while generating returns. We look for opportunities where local knowledge provides competitive advantage and where success benefits more than just investors.
Every project is evaluated through the lens of long-term community impact. Will this create jobs? Will this preserve what makes our area special? Will this provide value for generations, not just quarters?
The Power of Authenticity
"In a world full of filters and facades, authenticity becomes your competitive advantage. People can sense when you're real, and they reward it with loyalty."
The BrandoUnfiltered approach cuts through marketing noise by simply being genuine. When you document real struggles alongside real victories, when you admit mistakes and share lessons learned, you build trust that no advertising budget can buy.
This authenticity translates directly to business success. Customers choose companies they trust, employees want to work for leaders they respect, and partners seek relationships built on honesty rather than hype.
Technology Integration
Advanced Diagnostics
State-of-the-art equipment identifies problems faster and more accurately than traditional methods
Customer Communication
Real-time updates, photo documentation, and transparent pricing through mobile platforms
Inventory Management
Smart tracking systems ensure parts availability and reduce customer wait times
Quality Control
Digital checklists and photo verification guarantee consistent service standards
Live Music & Entertainment
Showcasing Local Talent
The Lagoon's stage provides a platform for Gulf Coast musicians to share their craft with appreciative audiences. From acoustic sets during sunset to high-energy bands on weekend nights, music is the heartbeat of our venue.
We prioritize local and regional artists who understand our audience and embody the spirit of coastal living. Every performance adds to the authentic atmosphere that makes The Lagoon special.
Family Business Values
Building businesses that create legacy means thinking beyond quarterly profits to generational impact. Every decision considers how it affects not just current operations but future opportunities for family and community.
The values that guide our work — integrity, quality, community service, and honest communication — aren't just business principles. They're the foundation we want to pass down to our children and the standard we hold ourselves to every single day.
Rental Fleet Excellence
Paddleboard Fleet
Premium boards suitable for beginners and experienced paddlers, regularly maintained for safety and performance
Circle Boats
Unique floating party platforms perfect for groups who want to socialize while enjoying coastal waters
RV Accommodations
Full hookup sites with amenities that make extended Gulf Coast stays comfortable and convenient
Utility Trailers
Heavy-duty dump trailers for construction and landscaping projects that demand reliable equipment
Customer Success Stories
"Daycool saved our family business when our AC failed during the hottest week of summer. Brandon's crew worked through the night to get us back up and running."
— Sarah M., Restaurant Owner
"The Lagoon isn't just a bar — it's where our community comes together. The atmosphere, the drinks, and the people make every visit special."
— Mike T., Local Resident
"QuickSplit delivered exactly what they promised: fast installation, fair pricing, and professional service. Our home has never been more comfortable."
— Jennifer L., Homeowner
Sustainable Business Practices
Environmental Responsibility
Operating on the Gulf Coast means respecting the environment that defines our way of life. From energy-efficient HVAC solutions to responsible waste management, sustainability isn't just good business — it's essential for preserving what we love.
  • High-efficiency system installations
  • Proper refrigerant handling and recycling
  • Waste reduction in all operations
  • Local sourcing when possible
Future Expansion Plans
Regional Growth
Expanding Daycool and QuickSplit services to neighboring Gulf Coast communities
Venue Development
Additional entertainment and hospitality locations that celebrate coastal culture
Brand Extensions
Growing Circle D Ranch and Bison Fitness into full lifestyle brands
Strategic Partnerships
Collaborations with like-minded entrepreneurs and established businesses
Digital Innovation
Technology should simplify life, not complicate it. Our digital platforms focus on making it easier for customers to get the service they need, when they need it, with complete transparency throughout the process.
From online scheduling to real-time service updates, from social media engagement to e-commerce integration, every digital touchpoint reflects our commitment to convenience and customer satisfaction.
Mentorship & Leadership
Growing the Next Generation
Success means nothing if you don't share the knowledge that created it. Through formal apprenticeships and informal mentoring, we invest in developing skilled technicians and future business leaders.
The Gulf Coast needs young people who see opportunity in skilled trades and entrepreneurship. By sharing real experiences, honest challenges, and practical wisdom, we help others build their own success stories.
Community Events & Sponsorships
Giving back isn't just about writing checks — it's about showing up, participating, and investing time in what matters to our community. From youth sports sponsorships to charity events at The Lagoon, we support initiatives that strengthen our coastal family.
Let's Build Something Together
Want to collaborate, invest, or partner up?
The best opportunities come from connecting with people who share your values and vision. Whether you're an investor looking for solid Gulf Coast opportunities, an entrepreneur seeking strategic partnerships, or a community member with ideas that could benefit everyone, let's start a conversation.
I'm open to new ideas, big moves, and creating opportunities that strengthen our coastal community while building sustainable success. Real partnerships are built on mutual benefit, shared values, and the commitment to do things the right way.
Unfiltered. Authentic. Gulf Coast Strong.
"Unfiltered hustle. Coastal roots. Building the future."
This is what happens when authenticity meets ambition, when coastal values fuel unstoppable drive, and when community success matters as much as personal achievement. Every business, every relationship, every lesson learned contributes to a legacy built on the solid foundation of Gulf Coast grit.
From HVAC service calls to waterfront celebrations, from family moments to business milestones, the BrandoUnfiltered story continues to unfold. Real success isn't measured just in profit margins — it's measured in lives improved, communities strengthened, and values passed down to the next generation.
© BrandoUnfiltered — Gulf Coast entrepreneur, family man, and builder of authentic experiences